I am a multi-disciplinary fashion and style commercial artist; a Southern California native with an affinity for storytelling with high-end fashion image making, digital design, marketing and a solid double espresso.
Available for collaborations and consultancies. Based in New York, NY.
SUMMARY
8 years of concurrent photography,
fashion editing, and digital design experience
5 years of content and community management
Well versed in Adobe
Creative Suite, HTML/CSS, OSX & PC and Canon photo equipment
Experience in team management, production logistics, strategy and high-touch service
Fluent in English & Spanish
CERTIFICATES
Business of Fashion
Digital Marketing with Drew Elliott
The Art and Science of Buying & Merchandising with Susanne Tide-Frater
Fashion Styling and Image Making with Lucinda Chambers
Creative Projects | Store Team September 2019 - August 2020
New York, New York
Supported opening of NYC Flagship store, directly within 5
concept shops, spanning over two dedicated rotating footprints, pushing forward experiential retail as designed by VP of Creative Projects, Olivia Kim and featured in Vogue, Forbes, Business Insider, WWD and CNN.
Burberry x Nordstrom: A celebration of Riccardo Tisci’s arrival as Chief Creative
Officer at Burberry highlighting his second commercial collection, the overhaul
of Burberry’s iconic monogram, and an elevated dining experience over an iconic
four-room experience launched in The Mezzanine @ 57th at store opening
Christian Louboutin x
Nordstrom: Mr. Louboutin celebrates
Nordstrom’s NYC debut with an exclusive capsule collection of shoes, handbags,
leather goods, travel sets, and novelty gift items showcased in Center Stage
Best Gift Ever: A destination for one-of-a-kind gifts, curated by Olivia Kim and
celebrity guests, showcased in a one-of-a-kind USM Modular Furniture
installation, merchandised to 19-feet high in Center Stage
Canada Goose in Film: A retrospective space highlighting Canada Goose’s partnership in cinema
production
See You Tomorrow: A resale concept at Nordstrom. Launched January 31st in The Mezzanine @ 57th.
e-Commerce & Content Manager April 2019 - September 2019
New York, New York
Supported Jeffrey Kalinsky, Founder of Jeffrey and Former VP of Designer at Nordstrom, in pushing forward the digital experience and product offering of his luxury-focused fashion boutiques. Kalinsky is noted as an American retail icon having opened the first retail location in New York’s Meatpacking District in 1999, offering brands like Chanel, Prada, Gucci, Balenciaga, Saint Laurent, Celine, Rick Owens and more. Kalinsky sat on the Vogue/CFDA Fashion Fund board for over 15 years.
eCommerce
Heading internal Farfetch product management to optimize business, acting as a liaison for internal stakeholders at various levels, fulfillment teams, and Farfetch operational and commercial partners
Implementing internal best practices and trainings with E-Commerce & Logistics teams to ensure a thorough and consistent end-consumer experience and to mitigate conflicts of interest between retail and e-commerce teams
Partnership with internal and third-party IT teams, Buying Office, company President and luxury vendors
Optimization of warehouse spaces for fulfillment, incoming and outgoing shipments, and restocking.
Content
Conceptualization and execution of luxury-focused creative content campaigns for company’s digital platforms, including but not limited to website, social media platforms and email marketing blasts
Partnered with Director of Visual Merchandising, Director of Stores, and company President to understand and align our goals across our three brick-and-mortar stores with our digital brand messaging
Social Media: Editor, Photographer & Community October 2014 - February 2019
San Diego, California
Launched and managed social media strategies and content production for two unique Nordstrom stores in San Diego
Rebranding and creative direction of social media for high-volume Luxury Designer-specialized store
Fashion edit, photo and video execution, and design of content for Instagram, Facebook & local marketing email blasts
Directing editorial
tone, asset production, and customer engagement and Sponsored Posts for store accounts
Weekly
partnership with 50+ sales department managers, Designer Sales Manager, and Store Managers to better understand our market needs to drive business, while solidifying vendor relationships
Special projects include:
Sponsored Post campaigns on Instagram and Facebook for high-seasons, new luxury arrivals, and special events
Interim position as Luxury Visual
Stylist; overseeing 12 store window updates, as well as day-to-day merchandising
in Designer Women's apparel, Handbags, and Shoe departments
Styled and
photographed S/S 2017 Designer Showcase fashion presentation consisting of 35 looks, in lieu of corporate Fashion
Office. Event grossed $695K in sales and pre-orders for the forthcoming season «PDF»
Imaging & Development October 2013 - September 2014
San Diego, California
Founded in 2005 by Monica Boselli, No Ties Management is a modeling agency working in all major markets scouting and developing print models, commercial talent and influencer partnerships. Thanks to Boselli's Italian roots and years of experience as an international agent, No Ties boasts an elevated aesthetic and client base in Southern California.
Oversaw the Agency's imaging of online and physical assets, including but not limited to retouching, design of portfolios, comp cards, website, social media, Agency business cards and email blasts
Oversaw talent
acquisition, development, creative direction and management of the New Faces
division, consisting of 30+ print models and influencers
Extensive partnership and
talent acquisition with photographers, magazines and regional clients
Oversaw all editorial bookings
for Agency
Aiding in the placement
of models with agencies in both domestic and international markets
Liaising President with
Agency's high-profile models and talent
Special projects include:
building and maintaining working photo studio within the Agency
redesign of Agency logo
and branding graphics
pitching and booking new
models for international versions of Harper's Bazaar and ELLE
Photo & Production Apprentice April 2012 - December 2012
Los Angeles, California
Frankie Batista is a Los Angeles-based fashion and celebrity photographer. His clients include Vogue, Vanity Fair, Harper’s Bazaar, Glamour, Marie Claire, Esquire, and GQ, and select luxury brands, including Cartier, Il Makiage, Montblanc, Calvin Klein and more.
Production–– including but no limited to casting, location scouting, storyboarding, craft service coordination, equipment rental
Digital technician and on-set photo assistant
Maintaining website portfolio and social media presence
Post Production (final image selections, color correction, retouching final images)
Consolidation and management of active Archive, emails and contacts
