Devin Alexander Alvarez

I am a multi-disciplinary fashion and style commercial artist; a Southern California native with an affinity for storytelling with high-end fashion image making, marketing and a solid double espresso.

Available for collaborations and consultancies. Based in New York, NY.

SUMMARY

5 years of social media management and content creation experience
8 years of concurrent photography, fashion editing, and graphic design experience

Well versed in Adobe Creative Suite, OSX & PC, Microsoft Office and Canon photo equipment
Experience in team management, production logistics, strategy and high-touch customer service

CERTIFICATES

Business of Fashion

Digital Marketing with Drew Elliott
The Art and Science of Buying & Merchandising with Susanne Tide-Frater
Fashion Styling and Image Making with Lucinda Chambers

Mastered

Photography: Mastered with Nick Knight

EXPERIENCE

Nordstrom

Creative Projects | Store Team
September 2019 - Present
New York, New York

Supported opening of NYC Flagship store, directly within 5 concept shops, spanning over two dedicated rotating footprints, pushing forward experiential retail as designed by VP of Creative Projects, Olivia Kim

Burberry x Nordstrom: A celebration of Riccardo Tisci’s arrival as Chief Creative Officer at Burberry highlighting his second commercial collection, the overhaul of Burberry’s iconic monogram, and an elevated dining experience over an iconic four-room experience launched in The Mezzanine @ 57th at store opening

Christian Louboutin x Nordstrom: Mr. Louboutin celebrates Nordstrom’s NYC debut with an exclusive capsule collection of shoes, handbags, leather goods, travel sets, and novelty gift items showcased in Center Stage

Best Gift Ever: A destination for one-of-a-kind gifts, curated by Olivia Kim and celebrity guests, showcased in a one-of-a-kind USM Modular Furniture installation, merchandised to 19-feet high in Center Stage

Canada Goose in Film: A retrospective space highlighting Canada Goose’s partnership in cinema production

See You Tomorrow: A resale concept at Nordstrom. Launched January 31st in The Mezzanine @ 57th.

Jeffrey

e-Commerce & Content Manager
April 2019 - September 2019
New York, New York

eCommerce

Heading internal e-commerce operations to optimize our Farfetch business, acting as a liaison for internal stakeholders at various levels, fulfillment teams, and Farfetch operational and commercial partners
Implementing internal best practices to mitigate issues of overpromised merchandise to better satisfy the needs of the Farfetch customer and our in-store customers
Oversaw product upload and management on Farfetch, scheduling product to be sent to Farfetch Studios per internal stock thresholds and relevance of the brand to the digital market
Partnered with third-party POS & Inventory systems vendor to better understand our opportunities and necessary investment for stock sync optimization
Trained Logistics and eCommerce teams on order fulfillment best practices, following up on delivering a thorough and consistent end-customer experience
Optimization of the back-of-house station to fulfill customer orders, as well as incoming and outgoing Slots

Content

Oversaw conceptualization and execution of creative content campaigns for company’s digital platforms, including but not limited to website, social media platforms and email marketing blasts
Partnered with Director of Visual Merchandising, Director of Stores, and company President to understand and align our goals across our three brick-and-mortar stores with our digital brand messaging

Nordstrom

Social Media & Blog: Fashion Edit & Photographer
October 2014 - February 2019
San Diego, California

Managed and executed social media strategies, editorial calendars and content creation for two unique Nordstrom stores in San Diego
Rebranding and creative direction of social media for high-volume Luxury Designer-specialized store
Fashion edit, photo and video execution, and design of content for Instagram, Facebook & local marketing email blasts
Directing editorial tone, asset production, and customer engagement and Sponsored Posts for store accounts
Weekly partnership with 50+ sales department managers, Designer Sales Manager, and Store Managers to better understand our market needs to drive business, while solidifying vendor relationships

Special projects include:

Sponsored Post campaigns on Instagram and Facebook for Holiday 2016 & Anniversary Sale 2018
Interim position as Visual Stylist; overseeing 12 store window updates, as well as day-to-day merchandising in Luxury Designer Women's apparel, Handbags, and Shoe departments
Styled and photographed S/S 2017 Designer Showcase fashion presentation consisting of 35 looks, in lieu of corporate Fashion Office. Event grossed $695K in sales and pre-orders for the forthcoming season «PDF »

No Ties Management

Development | New Faces Division
October 2013 - September 2014
San Diego, California

Oversaw the Agency's imaging of online and physical assets, including but not limited to retouching, design of portfolios, comp cards, website, social media, Agency business cards and email blasts
Oversaw talent acquisition, development, creative direction and management of the New Faces division, consisting of 30+ print models and influencers
Extensive partnership and talent acquisition with photographers, magazines and regional clients
Oversaw all editorial bookings for Agency
Aiding in the placement of models with agencies in both domestic and international markets
Liaising President with Agency's high-profile models and talent

building and maintaining working photo studio within the Agency
redesign of Agency logo and branding graphics
pitching and booking new models for international versions of Harper's Bazaar and ELLE

Frankie Batista

Apprentice, Photo Assistant, Photo Retoucher
April 2012 - December 2012
Los Angeles, California

Production–– including but no limited to casting, location scouting, storyboarding, craft service coordination, equipment rental
Digital technician and on-set photo assistant
Maintaining website portfolio and social media presence
Post Production (final image selections, color correction, retouching final images)
Consolidation and management of active Archive, emails and contacts

Devin Alexander Studio

Photographer & Fashion Editor

Selected clients include

United States: W Hotels, Elite Models, Ford Models, No Ties Management, Newmark Models, Osbrink Agency

Spain: View Management, Sight Management, Traffic Models, Blow Models